by Grégory Bressolles · tapa blanda · ISBN 9782100745456
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«Le marketing digital - 2e éd.» is the practical digital marketing guide by Grégory Bressolles, published by Dunod in paperback (128 pages, in French).
The book condenses the essentials of digital marketing and its evolution with new technologies. With a pedagogical approach, the book transfers product, price, place and promotion strategy to the internet and analyzes the impact of the digital channel on distribution: disintermediation, reintermediation and multichannel challenges, without technical jargon.
The book is part of the Les Topos collection. The 2nd edition was published on April 6, 2016.
The book is aimed at students, teachers and professionals seeking an accessible and up-to-date introduction to digital marketing, without technical jargon.
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