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Leading Pharmaceutical Innovation
3.8
Negocios y EconomíaISBN | 9783540776352
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Product details
Pages: 186 pages
Author: Oliver Gassmann, Gerrit Reepmeyer, Maximilian von Zedtwitz
Publisher: Springer
ISBN: 9783540776352
Format: tapa dura
Language: en
Release date: 3/3/2008
ISBN: 9783540776352
Synopsis of Leading Pharmaceutical Innovation
Este libro examina la industria farmacéutica internacional, con especial énfasis en las metodologías de investigación actuales y emergentes. Se centra en tres fuentes de innovación farmacéutica: nuevos métodos de gestión en el proceso de desarrollo de fármacos, nuevas tecnologías como habilitadores para I+D de vanguardia y nuevas formas de cooperación e internacionalización, como la innovación abierta en las primeras fases de I+D. Los hallazgos se ilustran con casos de Europa, Estados Unidos y Asia.
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