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Los grandes de la franquicia
4.6
Negocios y EconomíaISBN | 9788487510069
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Product details
Pages: 174 pages
Author: Adelaida Bolea de Anta
Publisher: CIENCIAS SOCIALES
ISBN: 9788487510069
Format: tapa dura
Language: es-ES
Release date: 1/5/1990
ISBN: 9788487510069
Synopsis of Los grandes de la franquicia
Este libro explora el secreto del éxito de las grandes franquicias, analizando cómo empresas como Coca-Cola, Godiva y McDonald's han logrado crecer sin recurrir al capital original ni a préstamos adicionales. Adelaida Bolea de Anta desvela las estrategias y modelos de negocio que han permitido a estas marcas alcanzar el liderazgo en sus respectivos mercados. Una lectura esencial para emprendedores y profesionales del mundo empresarial interesados en el fenómeno del franchising.
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