by Albert Shapero · Planeta · tapa blanda · ISBN 9788432078880
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«Los profesionales creativos en la empresa» is the business management guide by Albert Shapero, published by Planeta in paperback (280 pages, in Spanish).
Business management guide on how to lead professionals doing creative work: research, advertising, engineering, or programming. Albert Shapero describes hiring decisions, motivation, performance evaluation, and resources, and includes technical obsolescence and professional burnout among the challenges of these teams.
The book was originally published in English as «Managing Professional People. Understanding creative performance».
Aimed at executives and team leaders who manage creative or technical profiles in business environments.
