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Luxe, mensonges et marketing
4.5
Negocios y EconomíaISBN | 9782744062094
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Product details
Pages: 224 pages
Author: Marie-Claude Sicard
Publisher: PEARSON
ISBN: 9782744062094
Format: tapa blanda
Language: fr
Release date: 14/2/2006
ISBN: 9782744062094
Synopsis of Luxe, mensonges et marketing
Este libro, titulado 'Luxe, mensonges et marketing', es una obra de Marie-Claude Sicard que explora las diferencias entre las marcas de lujo y las marcas de gran consumo. La autora desmiente la creencia de que el marketing del lujo es único y argumenta que las marcas de lujo sí hacen marketing, a pesar de sus afirmaciones en contrario. Esta segunda edición incluye perspectivas sobre los nuevos clientes y mercados del lujo. El libro ha sido premiado por la Académie des Sciences Commerciales (CNRS-Université de Rennes).
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