by María Ángeles González Lobo, Mª Dolores Prieto del Pino · ESIC Editorial · tapa blanda · ISBN 9788473566285
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This advertising manual, written by María Ángeles González Lobo and Mª Dolores Prieto del Pino, offers a complete and experienced view of advertising work. Throughout its pages, it covers all the activities of advertising and other related areas, such as the elements of advertising and their functions, advertising investment, advertising media, the advertising process, the advertising agency, advertising research, and advertising regulation. It is a practical and rigorous work, ideal for both professionals and students in the sector.
