Buy 3, pay for 2 — use code TRIPLEUS at checkout.
Hand-checked
Free SHIPPING
Second life
Marketing 5.0
by Philip Kotler, Iwan Setiawan, Hermawan Kartajaya · Actual Editora · tapa blanda · 290 pages
3 people viewing thisViewed 1 times
4.2
Pages: 290 pagesAuthor: Philip Kotler, Iwan Setiawan, Hermawan KartajayaPublisher: Actual EditoraFormat: tapa blandaLanguage: pt-PTRelease date: 1/5/2021ISBN: ISBN 9789896946005
Choose the condition
What each condition includes
Acceptable — heavy use; complete and functionalVisible marks on cover. Complete, intact content and inspected.
Good — clearly used but complete and fully usableLight marks on cover. Clean pages and spine in good shape.
Very Good — minimal, barely noticeable wearBarely noticeable marks. Pristine interior. Almost no signs of use.
Like New — no visible signs of useNo visible marks. Cover, spine and pages flawless.
New — sealed / brand newBrand-new book, unused. Ordered directly from the publisher.
New condition items ship with free shipping on orders from $15. All other conditions always include free shipping with no minimum order.
* All our products are carefully inspected to support sustainable culture.
Hamelyn quality guarantee
Every product is inspected, cleaned and verified before shipping. If it's not what you expected, we'll refund your money.
Synopsis of Marketing 5.0
En 'Marketing 5.0', el reconocido experto Philip Kotler, junto a Iwan Setiawan y Hermawan Kartajaya, explora cómo la tecnología puede integrarse en las estrategias de marketing para satisfacer las necesidades cambiantes de los consumidores en la era digital. Este libro ofrece una visión profunda sobre la evolución de los modelos de negocio y el comportamiento del consumidor en la última década. A través de un análisis detallado, los autores abordan temas cruciales como la inteligencia artificial, el marketing ágil, la experiencia del cliente y el uso de tecnologías contextuales. Es una lectura esencial para profesionales del marketing, estudiantes y docentes que buscan comprender y aplicar las herramientas necesarias para destacar en un entorno empresarial en constante transformación.
More titles for fans of Philip Kotler, Iwan Setiawan, Hermawan Kartajaya
Recommended by Julia
Best-selling books in Marketing and Advertising
Best sellers
Take 3, pay for only 2 · TRIPLEUS
-
VAT included