by G. B. Giles · tapa blanda · ISBN 9788471665096
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«Marketing» is the marketing manual by G. B. Giles, published by Edaf in 1976 in paperback (100 pages, in Spanish).
Manual in which G. B. Giles sets out the fundamentals of marketing and its practical application to business management. The work offers a guide to the role of marketing in the company and its usefulness for business management.
Part of the Manuals for Business Management collection.
Aimed at executives and business professionals who want an introduction to marketing.
