by Isra García, Víctor Ronco Viladot, Aitor Contreras Navarro, Alejandro Rubio Navalón, Oscar Valdelvira Gimeno · Planeta · tapa blanda · ISBN 9788432904981
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«Marketing digital para Dummies» is the digital marketing manual by Isra García and others, published by Planeta in paperback (336 pages, in Spanish).
Practical guide to understanding digital marketing from an initial stage to an advanced level: designing a digital strategy, focusing marketing actions on the web, and using analytics to set KPIs. Includes tactics such as SEO, social media, and e-mail marketing, applied to projects, personal brands, and businesses.
Corresponds to the Spanish edition published on November 13, 2018 within the Para Dummies collection.
Recommended for those starting out in digital marketing and also for professionals who want to deepen their knowledge of strategy and web analytics.
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