by Ignacio Redondo · Pirámide · tapa blanda · ISBN 9788436814279
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This book explores the intersection between marketing and the film industry. It analyzes how film companies use marketing strategies to promote films and other related products. The activities of these companies in various media, such as television and advertising, are examined, highlighting the role of cinema as a powerful medium in popular culture. Ideal for students and professionals interested in sectorial marketing and business management in the field of entertainment.
