by Luis de Borja Solé, Fernando Casado Juan · HISPANO EUROPEA · tapa blanda · ISBN 9788425508332
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This book, 'Strategic Marketing', is a university text with an eminently practical approach. Written by Luis de Borja Solé and Fernando Casado Juan, it approaches marketing from a theoretical and applied perspective, ideal for students and professionals in the area. The content ranges from the fundamentals of marketing to commercial research techniques and market segmentation, offering a complete and updated view of the field.
