by Alexander Hiam · John Wiley & Sons Inc · tapa blanda · ISBN 9781568846996
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«Marketing For Dummies» is Alexander Hiam's marketing manual, published by John Wiley & Sons Inc in paperback (378 pages, in English).
Explains the fundamentals of marketing and its role in attracting and retaining customers, including the four classic variables: product, price, place, and promotion. It also covers campaigns, brand image, internet strategies, trade shows, print ads, and common mistakes, with practical solutions.
Second edition of the guide, published in May 1997 in the For Dummies series.
Aimed at those new to marketing and professionals needing a reference work.
born:1957-08-01|; Hiam, Alexander, 1957-; Hiam, Alexander Watson, 1957-
