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Marketing internacional
4.2
Negocios y EconomíaISBN | 9788436820300
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Product details
Pages: 416 pages
Author: Julio Cerviño Fernández
Publisher: Ediciones Pirámide
ISBN: 9788436820300
Format: tapa blanda
Language: es-ES
Release date: 8/5/2006
ISBN: 9788436820300
Synopsis of Marketing internacional
Este libro, escrito por Julio Cerviño Fernández, aborda la globalización de los mercados y las empresas, un proceso irreversible que intensifica la competencia a nivel mundial. Se analizan estrategias para la internacionalización de productos y marcas, con el objetivo de crear ventajas competitivas y consolidar mercados. La obra explora instrumentos y estrategias para el análisis, selección y penetración de mercados internacionales, ofreciendo una visión clara y práctica del marketing internacional.
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