Marketing Services: Competing Through Quality

Name: Marketing Services: Competing Through Quality
Brand: The Free Press
Price: 20.68 USD
Availability: InStock
ISBN: 9780029030790

by Leonard L. Berry, A. Parasuraman · The Free Press · tapa dura · ISBN 9780029030790

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Leonard L. Berry, A. ParasuramanISBN 9780029030790The Free PressEnglishtapa dura9/30/1991212 pages24.4 x 16.2 x 2.3 cm478 g

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Acceptable — heavy use; complete and functionalVisible marks on cover. Complete, intact content and inspected.

Good — clearly used but complete and fully usableLight marks on cover. Clean pages and spine in good shape.

Very Good — minimal, barely noticeable wearBarely noticeable marks. Pristine interior. Almost no signs of use.

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New — sealed / brand newBrand-new book, unused. Ordered directly from the publisher.

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Calidad total en la gestión de servicios

$30.33

Marketing de Servicios. La calidad como meta

$20.68

Calidad de Servicio

$20.68

Delivering Quality Service

$23.84

Synopsis of Marketing Services: Competing Through Quality

Este libro de Leonard L. Berry y A. Parasuraman explora la interrelación entre la calidad y el marketing en los servicios. Basándose en investigaciones y encuestas a ejecutivos, los autores ofrecen ideas prácticas para mejorar el marketing de servicios. Se destaca la importancia del liderazgo, la cultura corporativa orientada al cliente y el uso eficaz de la tecnología para lograr una calidad de servicio superior y la satisfacción del cliente.