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Marketing Services: Competing Through Quality
by Leonard L. Berry, A. Parasuraman · The Free Press · tapa dura · 212 pages
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Pages: 212 pagesAuthor: Leonard L. Berry, A. ParasuramanPublisher: The Free PressFormat: tapa duraLanguage: enRelease date: 30/9/1991ISBN: ISBN 9780029030790
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Calidad total en la gestión de servicios
$26.35
Marketing de Servicios. La calidad como meta
$16.87
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Synopsis of Marketing Services: Competing Through Quality
Este libro de Leonard L. Berry y A. Parasuraman explora la interrelación entre la calidad y el marketing en los servicios. Basándose en investigaciones y encuestas a ejecutivos, los autores ofrecen ideas prácticas para mejorar el marketing de servicios. Se destaca la importancia del liderazgo, la cultura corporativa orientada al cliente y el uso eficaz de la tecnología para lograr una calidad de servicio superior y la satisfacción del cliente.
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About the author
Leonard L. Berry, PhD: The Mayo culture of leadership.
scientific article published in January 2009
Born in 194219 titles published
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