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Marketing de Servicios. La calidad como meta
by Leonard L. Berry, A. Parasuraman · · tapa dura · 230 pages
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Pages: 230 pagesAuthor: Leonard L. Berry, A. ParasuramanPublisher: Publisher to be confirmedFormat: tapa duraLanguage: es-ESRelease date: 29/11/1993ISBN: ISBN 9788434218635
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Marketing Services: Competing Through Quality
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Synopsis of Marketing de Servicios. La calidad como meta
Este libro, 'Marketing de Servicios: La calidad como meta', explora las estrategias y técnicas para alcanzar la excelencia en el marketing de servicios. Publicado en 1993 por Parramón Ediciones S.A., está escrito por Leonard L. Berry y A. Parasuraman. El libro aborda la importancia de la calidad en el sector de servicios y cómo las empresas pueden utilizar el marketing para diferenciarse y satisfacer las necesidades de sus clientes. Es una obra fundamental para estudiantes y profesionales del marketing que buscan comprender y aplicar los principios del marketing de servicios en un entorno empresarial competitivo.
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About the author
Leonard L. Berry, PhD: The Mayo culture of leadership.
scientific article published in January 2009
Born in 194219 titles published
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