by Concepción Excurra, Lucila Mabel Garzón · tapa dura · ISBN 9788439510161
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«Marketing Volumen 1» is a marketing manual by Concepción Excurra, Lucila Mabel Garzón and others, published by Planeta de Agostini in hardcover.
A collective work that addresses marketing as a discipline within the field of business and economics. It presents an overview of its essential concepts and their application in business activity, with a didactic approach aimed at students and professionals in the area.
Text in Spanish (es-ES). Edition published by Planeta de Agostini, S.A. in Barcelona; corresponds to volume 1.
Aimed at students and professionals who need an introduction to marketing in the field of business and economics.
