by María del Carmen González Ríos · Ideaspropias Editorial · tapa blanda · ISBN 9788498395402
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This book provides the future promoter of a microenterprise with the necessary knowledge to devise the strategies to be carried out and how to achieve success in their company. It exposes the concept of marketing and the variables that determine it to develop appropriate strategies to succeed with the business project. It also explains how to create a business plan that will serve as a guide and cover letter.
