by Elias Puurunen · Northern HCI Solutions Inc. o/a Tractus Events · tapa blanda · ISBN 9781999533564
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«Memorable, Profitable, Virtual» is Elias Puurunen's business guide to organizing virtual events, in paperback (136 pages, in English).
Virtual events can be memorable and profitable if planned with care, the author argues. The book proposes deciding between virtual or hybrid formats, setting a budget, choosing speakers, finding sponsors, promoting the event, keeping attendees engaged and calculating return on investment, while avoiding common mistakes.
Published in 2023 by Northern HCI Solutions Inc. o/a Tractus Events. Includes a foreword by Julius Solaris.
Aimed at event organizers, marketing and communications professionals in companies, public administrations and non-profit organizations.
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