by Chetan Sharma, Joe Herzog, Victor Melfi · John Wiley & Sons Ltd · tapa dura · ISBN 9780470185988
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«Mobile Advertising» is the practical guide to mobile advertising by Chetan Sharma, Joe Herzog and Victor Melfi, published by John Wiley & Sons Ltd in hardcover.
Written by three industry veterans, this work analyzes the emerging mobile advertising industry, its history, the impact of the internet, success metrics, business models, technological barriers and international case studies. It also includes executive perspectives and key insights on the future of this channel.
Published in 2008, in English, with 432 pages. The original subtitle is «Supercharge Your Brand in the Exploding Wireless Market».
For marketing, advertising and telecommunications professionals, and investors interested in the mobile advertising business.
