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Mobile Advertising
4.1
Negocios y EconomíaISBN | 9780470185988
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Product details
Pages: 432 pages
Author: Chetan Sharma, Joe Herzog, Victor Melfi
Publisher: John Wiley & Sons Ltd
ISBN: 9780470185988
Format: tapa dura
Language: en
Release date: 7/3/2008
ISBN: 9780470185988
Synopsis of Mobile Advertising
Este libro es una guía práctica sobre el mercado emergente de la publicidad móvil. Cubre todos los temas principales de esta industria multimillonaria en expansión. Es una guía completa para cualquiera que quiera entender y aprovechar este nuevo y popular medio publicitario. Basándose en la experiencia de tres veteranos de la industria, las ideas de los principales influyentes y tomadores de decisiones, y los estudios de casos detallados, el libro ofrece una guía práctica para sacar el máximo provecho de la publicidad móvil.
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