by Graziela di Giorgi · Alta Books · tapa blanda · ISBN 9788576088653
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«O Efeito Iguana» is the business management essay by Graziela di Giorgi, published by Alta Books in paperback, in Brazilian Portuguese.
Iguanas act on instinct, do not put themselves in others' shoes, and only seek their own survival; so are many short-term, predictable, and selfish companies. The author explains how the psychology of our attitudes creates «Human» or «Iguana» companies and proposes expanding awareness to innovate and break out of inertia.
Subtitle: «Descubra como as empresas inovadoras se diferenciam e saia da inércia!». Published in 2015. Based on interviews with 60 marketing executives and 15 innovative leaders in Brazil.
For managers, leaders, and professionals interested in business management, innovation, and overcoming corporate inertia.
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