
by Roger Fisher, William Ury, Bruce Patton · Deusto · tapa blanda · ISBN 9788423439164
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Getting to Yes is the most influential negotiation manual of all time, based on research from the Harvard Negotiation Project. This fundamental work teaches how to reach beneficial agreements without resorting to aggressive tactics, allowing you to separate people from the problem and focus on mutual interests to achieve optimal results in both professional and personal spheres.