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Os 10 pecados mortais do marketing
by Philip Kotler · Editora Campus · tapa blanda · 135 pages
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Pages: 135 pagesAuthor: Philip KotlerPublisher: Editora CampusFormat: tapa blandaLanguage: pt-BRRelease date: 1/1/2004ISBN: ISBN 9788535215038
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Synopsis of Os 10 pecados mortais do marketing
En este libro fundamental, el reconocido experto en marketing Philip Kotler identifica los errores más comunes y peligrosos que cometen las empresas en su gestión comercial. A través de un análisis detallado, el autor examina las causas y síntomas de estos 'pecados', ofreciendo soluciones prácticas y estrategias a largo plazo para corregir el rumbo y mejorar la competitividad en un mercado cada vez más exigente. La obra se presenta como una guía indispensable para profesionales y empresas que buscan optimizar sus productos, servicios y relaciones con los clientes. Kotler propone una metodología clara para construir esfuerzos de marketing sólidos desde la base, permitiendo a las organizaciones superar debilidades estructurales y retornar a la rentabilidad mediante una gestión más eficiente y orientada al mercado.
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