by Philip Kotler · Editora Campus · tapa blanda · ISBN 9788535215038
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«Os 10 pecados mortais do marketing» is the marketing manual by Philip Kotler, published by Editora Campus in paperback (135 pages, in Portuguese).
Kotler analyzes the ten most common marketing failures: focusing too much on the product, not knowing the target audience, neglecting the competition or poor planning. He describes their symptoms and proposes practical solutions to correct strategy, improve products and services and restore profitability.
Published in 2004 in Brazilian Portuguese; the cover shows the 2nd edition and the Elsevier and Campus logos.
For marketing professionals, managers and sales executives who want to detect and correct strategic errors in their organization.
