by Sut Jhally, Ângela Maria Moreira · Edições Asa · tapa blanda · ISBN 9789724112091
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«Os Códigos da Publicidade» is the essay by Sut Jhally and Ângela Maria Moreira, published by Edições Asa in paperback (290 pages, in Portuguese).
Critical study of the role of advertising in consumer society: it analyzes how ads construct meanings and turn products into symbols loaded with value, and draws on fetishism to explain that this process conceals the social and economic relations behind commodities.
Originally published in 1995, in Portuguese, in a 290-page edition; it is an analytical work within the field of Business and Economics.
For readers interested in critical analysis of advertising and in the relations between economy, culture and consumer society.
