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Os Códigos da Publicidade
4.6
Negocios y EconomíaISBN | 9789724112091
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Product details
Pages: 290 pages
Author: Sut Jhally, Ângela Maria Moreira
Publisher: Edições Asa
ISBN: 9789724112091
Format: tapa blanda
Language: pt
Release date: 1/4/1995
ISBN: 9789724112091
Synopsis of Os Códigos da Publicidade
Este libro, titulado 'Os Códigos da Publicidade', explora el fetichismo y la economía política del significado en la sociedad de consumo. Escrito por Sut Jhally y Ângela Maria Moreira, el libro analiza en profundidad los códigos presentes en la publicidad y su impacto en la sociedad. Publicado por Edições Asa en portugués, cuenta con 290 páginas y ofrece una visión crítica sobre el mundo de la publicidad.
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About the author
Sut Jhally
Sut Jhally is a professor of communication at the University of Massachusetts Amherst, whose work focuses on cultural studies, advertising, media, and consumption. He is the producer of more than 40 documentaries on media literacy topics and the founder and executive director of the Media Education Foundation.
Born in 195515 titles published
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