by Marie-Chantal Piques, Renaud Gaspa-Nidelet, Wang Beizhang, Jacques Torregrossa · Ubifrance · tapa blanda · ISBN 9782279420215
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«Ouvrir un point de vente à Shanghai» is the practical guide by Marie-Chantal Piques, Renaud Gaspa-Nidelet, Wang Beizhang and Jacques Torregrossa.
Guide to opening a retail outlet in Shanghai based on real experiences: budget, staff management, costs by district, common mistakes and legal precautions. It includes a contact directory: shopping centers, real estate agencies and local administrations, and positions the city as China's economic engine.
Published by Ubifrance in paperback, with 161 pages and text in French. 2006/2007 edition.
Aimed at entrepreneurs and businesspeople who want to open a retail outlet in Shanghai or start their commercial expansion in China.
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