by Harold L. Sirkin, James P. Andrew · Actual Editora · tapa blanda · ISBN 9789898101358
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Payback - O Retorno da Inovação is a book by James P. Andrew and Harold L. Sirkin that explores how companies can improve their focus to get a return on investment in innovation. The authors present the "financial curve", an approach that executives can use to work the fundamental levels that influence the return: dimension of pre-launch investment, speed, scale and support costs. In addition, they reveal how companies often fail to use different innovation models to alter the financial curve and export financial, technical and market risks to those outside the company and better positioned to assume them.
