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Professional Selling
3.8
Negocios y EconomíaISBN | 9780256027006
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Product details
Pages: 442 pages
Author: David L. Kurtz, H. Robert Dodge, Jay E. Klompmaker
Publisher: Business Publications
ISBN: 9780256027006
Format: tapa blanda
Language: en
Release date: 1/1/1982
ISBN: 9780256027006
Synopsis of Professional Selling
La tercera edición de 'Professional Selling' es una revisión de las dos ediciones anteriores. Los autores han intentado mantener el contenido y el formato conceptual que lo convirtieron en una selección de texto popular en el curso de ventas. Todo el material ha sido completamente actualizado (desde 1982). Además, se ha dedicado una atención considerable a promover la ventaja de 'Professional Selling' como el volumen más orientado al mundo real disponible. Personas reales y situaciones reales se presentan siempre que sea posible.
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