by Charles Wilson · Kogan Page Ltd · tapa blanda · ISBN 9780749428259
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«Profitable Customers» is a customer management guide by Charles Wilson, published by Kogan Page in paperback (224 pages, in English).
The work explains how to increase profits by identifying the most profitable customers and concentrating service and attention on them. It argues that customer base management should rest on managerial decisions, and that new technologies help reduce service costs and build profitable customer-supplier relationships.
It corresponds to the second edition, published in 1998 within the Professional Paperback Series collection.
Aimed at managers, professionals, and business and economics students interested in customer management and profitability.
