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Commonsense Direct Marketing
by Drayton Bird · Kogan Page · tapa blanda · 352 pages
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Pages: 352 pagesAuthor: Drayton BirdPublisher: Kogan PageFormat: tapa blandaLanguage: enRelease date: 1/7/2000ISBN: ISBN 9780749431211
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Synopsis of Commonsense Direct Marketing
Commonsense Direct Marketing es una guía práctica y entretenida sobre las complejidades del marketing directo. Este libro está repleto de estudios de casos internacionales que muestran cómo las empresas de todo el mundo han implementado las ideas del autor, y cubre una amplia gama de estrategias necesarias para una campaña exitosa. Entre los temas examinados se encuentran: el papel del departamento de marketing; cómo adquirir y mantener un cliente; cómo lograr objetivos y evaluar resultados; qué debe vender; cómo posicionar el producto de manera efectiva; cómo elegir su agencia y cómo prescindir de una; Internet: la nueva herramienta del marketing directo. Sin duda, Commonsense Direct Marketing es una lectura obligada para todos los gerentes de ventas y marketing, ejecutivos de publicidad y estudiantes de marketing en todo el mundo.
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