by Mª José García Casermeiro · IC Editorial · tapa blanda · ISBN 9788483642566
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«Publicidad en el punto de venta» is a marketing and advertising handbook by Mª José García Casermeiro (IC Editorial, paperback, 246 pages, in Spanish).
A training work analyzing in-store advertising: it reviews the marketing mix, distribution channels and merchandising, consumer behavior, external visual communication (signs, facades, shop windows, posters), point-of-sale animation and advertising at the point of sale, with its types, message and elements.
First edition, published on February 22, 2010. Original language: Spanish. Belongs to the Business and Economics category.
Aimed at professionals and students of commerce, marketing and sales management interested in advertising and point-of-sale animation.
