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Publicidad en el punto de venta
by Mª José García Casermeiro · IC Editorial · tapa blanda · 246 pages
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Pages: 246 pagesAuthor: Mª José García CasermeiroPublisher: IC EditorialFormat: tapa blandaLanguage: es-ESRelease date: 22/2/2010ISBN: ISBN 9788483642566
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Synopsis of Publicidad en el punto de venta
Este libro explora el marketing en el punto de venta, abarcando desde el mix de marketing hasta las formas de distribución comercial y el merchandising. Se analiza el comportamiento del consumidor, la comunicación visual externa, el diseño de carteles y la animación del punto de venta. También se examina la publicidad en el lugar de venta, incluyendo los tipos de publicidad y los elementos publicitarios utilizados.
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