by Ladislao Mollá Ayuso · Dobleerre Editorial · tapa blanda · ISBN 9788493612085
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«Querer para vender» is the professional development book by Ladislao Mollá Ayuso, published by Dobleerre Editorial in paperback (287 pages, in Spanish).
The work tells the story of Diego, an economist forced to redirect his career towards sales. In that process, it blends fiction and practical advice: 134 prompts to boost the salesperson's self-esteem, face the daily commercial grind, and regain professional pride.
Third edition, published in 2016, within the field of business, strategy, and management. Includes 15 text boxes.
A work intended for professionals who must redirect their career towards sales and for salespeople who want to strengthen their motivation and self-esteem.
