by Jesús García García-Doncel · ESIC Editorial · tapa blanda · ISBN 9788419480071
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«SEO en la práctica» is the practical guide to SEO by Jesús García García-Doncel, published by ESIC Editorial in paperback (264 pages, in Spanish).
The book starts from the role of search engines as a gateway to information and explains SEO as the set of techniques to appear in the top results organically. It reviews ranking factors, technical optimization, keywords, links, SEO auditing, monitoring, and semantic SEO, and includes practical workshops to generate traffic.
First edition published in Madrid in September 2022, within the Digital collection of ESIC Editorial.
Aimed at online marketing professionals, those responsible for digital presence, and people who manage websites and want to improve their organic search ranking.
