by Michael E. Porter · tapa blanda · ISBN 9788423427185
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This updated and expanded edition of 'Being Competitive' by Michael E. Porter, published by Deusto, offers a deep insight into how companies can achieve and maintain a competitive advantage in today's market. With 624 pages, this paperback is an essential guide for students and professionals interested in business strategies and management.
Michael Eugene Porter is an American businessman and professor at Harvard Business School. He was one of the founders of the consulting firm The Monitor Group and FSG, a social impact consultancy. He is credited with creating Porter's five forces analysis, a foundational framework in strategic management that remains widely used in both academia and industry. He is generally regarded as the father of the modern strategy field. He is also regarded as one of the world's most influential thinkers on management and competitiveness as well as one of the most influential business strategists. His work has been recognized by governments, non-governmental organizations and universities.
