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by Michael E. Porter · tapa blanda · ISBN 9788423427185
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ISBN: 9788423427185
Esta edición actualizada y aumentada de 'Ser competitivo' de Michael E. Porter, publicada por Deusto, ofrece una visión profunda sobre cómo las empresas pueden alcanzar y mantener una ventaja competitiva en el mercado actual. Con 624 páginas, este libro en tapa blanda es una guía esencial para estudiantes y profesionales interesados en estrategias empresariales y gestión.
Michael Eugene Porter is an American businessman and professor at Harvard Business School. He was one of the founders of the consulting firm The Monitor Group and FSG, a social impact consultancy. He is credited with creating Porter's five forces analysis, a foundational framework in strategic management that remains widely used in both academia and industry. He is generally regarded as the father of the modern strategy field. He is also regarded as one of the world's most influential thinkers on management and competitiveness as well as one of the most influential business strategists. His work has been recognized by governments, non-governmental organizations and universities.
