
by Martine Calligaro, Jean-Jacques Gressier · Vuibert · tapa blanda · ISBN 9782311007664

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«Servir ou disparaître...» is the management essay by Martine Calligaro and Jean-Jacques Gressier, published by Vuibert in paperback, 288 pages, in French.
The book champions the 'spirit of service' as key to corporate survival and proposes a method to rethink the organization from the expectations of customers and employees. It brings together experts and executives who have placed service at the heart of their management, in pursuit of sustainable and differentiating performance.
The work was published in 2012 with a foreword by Jean Monville and falls within the areas of business, human resources, and customer relationship management.
Work aimed at executives, entrepreneurs, and HR and customer service professionals.

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