by Alain Thys · CreateSpace Independent Publishing Platform · tapa blanda · ISBN 9781463785147
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«So You Want to Be Customer-Centric?» is Alain Thys's business guide, published by CreateSpace in paperback (100 pages, in English).
The author proposes eight steps for companies to orient their management towards the customer and achieve profitable relationships. He explains how to overcome habits that prevent this, with limited budgets, corporate politics or unclear data, and includes cases of executives from C&A, ING, Lexus Europe, L'Oréal Group, Philips and other organizations.
Published on September 14, 2011; it falls under the categories of Business and Economics and customer relations.
It is a work intended for executives and business professionals seeking to orient their organizations towards the customer.
