
by Erik Qualman · Editorial Presença · tapa blanda · ISBN 9789722343794

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Socialnomics is the long-awaited book on how social media (Facebook, YouTube, Twitter) is profoundly changing the way we communicate and act. Acclaimed by international critics, this work is a must for anyone wanting to capitalize on internet marketing. The term socialnomics characterizes the new interactive and consumer philosophy established from social networks and analyzes its impact and influence on the world, our lives, and the global economy.
