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All Marketers Are Liars
by Seth Godin · Penguin Publishing Group · tapa blanda · 240 pages
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Pages: 240 pagesAuthor: Seth GodinPublisher: Penguin Publishing GroupFormat: tapa blandaLanguage: enRelease date: 24/4/2012ISBN: ISBN 9781591845331
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Synopsis of All Marketers Are Liars
En este libro, Seth Godin explora cómo el marketing realmente funciona en el mundo actual. Argumenta que todos los marketers cuentan historias, y si lo hacen bien, los consumidores las creen. Estas historias, aunque no siempre sean completamente verdaderas, influyen en nuestras decisiones de compra y en nuestra percepción de los productos. Godin destaca la importancia de la autenticidad en el marketing, advirtiendo sobre los peligros de cruzar la línea entre la narración persuasiva y el fraude. Un clásico indispensable para entender el marketing moderno y la importancia de la autenticidad.
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About the author
Seth Godin
Seth W. Godin, also known under his pen name as "F. X. Nine", is an American author, marketing expert, entrepreneur, and a former dot-com business executive.
Born in 1960205 titles published
View full profileBest-selling books in Marketing and Advertising
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