by Dawn Dorrity · Editions Notre Savoir · tapa blanda · ISBN 9786208937089
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«Starbucks et son impact sur les consommateurs singapouriens» is the marketing essay by Dawn Dorrity published by Editions Notre Savoir in paperback.
The study analyzes how Starbucks uses marketing communication to influence the consumption habits of young Singaporeans, who associate the brand with status and lifestyle. It takes the chain as a reference to evaluate the positioning of other specialty coffee shops and the weight of atmosphere and brand experience in purchasing.
Work in French published in 2025, with 84 pages.
Aimed at those interested in marketing, consumer behavior and case studies on coffee franchises.
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