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Second life
Starbucks et son impact sur les consommateurs singapouriens
by Dawn Dorrity · Editions Notre Savoir · tapa blanda · 84 pages
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Pages: 84 pagesAuthor: Dawn DorrityPublisher: Editions Notre SavoirFormat: tapa blandaLanguage: frRelease date: 21/6/2025ISBN: ISBN 9786208937089
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Synopsis of Starbucks et son impact sur les consommateurs singapouriens
Este estudio analiza el impacto de Starbucks en el comportamiento de los consumidores en el mercado de Singapur, explorando cómo la marca utiliza la comunicación de marketing para atraer a un público joven que busca estatus y estilo de vida. La investigación utiliza a Starbucks como punto de referencia para evaluar el posicionamiento de otras cafeterías especializadas, destacando la importancia de la atmósfera y la experiencia de marca en las decisiones de compra. La obra examina las preferencias de los consumidores y las diversas formas de comunicación empleadas por la franquicia para incentivar el consumo de café y té. Es una lectura esencial para comprender cómo una marca de tendencia influye en los hábitos de consumo dentro de un mercado altamente competitivo.
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