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Strategies for Implementing Integrated Marketing Communications
4.1
Negocios y EconomíaISBN | 9780844235837
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Product details
Pages: 241 pages
Author: Larry Percy
Publisher: NTC Business Books
ISBN: 9780844235837
Format: Paperback
Language: en
Release date: 1/1/1997
ISBN: 9780844235837
Synopsis of Strategies for Implementing Integrated Marketing Communications
Este libro explora las estrategias para implementar comunicaciones de marketing integradas (IMC). Examina cómo las empresas pueden dirigirse mejor a sus clientes a través de diversos canales de comunicación, lo que lleva a programas de marketing más exitosos. Se discuten enfoques para desarrollar estrategias de IMC efectivas y adaptar las tácticas necesarias para su implementación. Incluye casos detallados que muestran cómo varios líderes de marketing han utilizado este enfoque para desarrollar sus propios programas exitosos.
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