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by William Ury · Gestión 2000 · tapa blanda · 176 pages
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Este libro de William Ury, titulado 'Supere el no', ofrece estrategias efectivas para negociar con personas que adoptan posiciones inflexibles. Aprenderás a superar obstáculos en la negociación, desarmar a regateadores tozudos y construir puentes de entendimiento en lugar de destruirlos. Con técnicas prácticas, este libro te ayudará a resolver discrepancias y llegar a acuerdos de manera amistosa, sin dañar relaciones valiosas.
William Ury is an American author, academic, anthropologist, and negotiation expert. He co-founded the Harvard Program on Negotiation. Additionally, he helped found the International Negotiation Network with former President Jimmy Carter. Ury is the co-author of Getting to Yes with Roger Fisher, which set out the method of principled negotiation and established the idea of the best alternative to a negotiated agreement (BATNA) within negotiation theory.
