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Supere el no
by William Ury · Gestión 2000 · tapa blanda · 176 pages
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Pages: 176 pagesAuthor: William UryPublisher: Gestión 2000Format: tapa blandaLanguage: es-ESRelease date: 1/2/1991ISBN: ISBN 9788480884129
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Synopsis of Supere el no
Este libro, escrito por William Ury, ofrece una estrategia innovadora para convertir a los adversarios en socios de negociación. Aprenderás a mantener el control bajo presión, desactivar la ira y la hostilidad, descubrir lo que la otra parte realmente quiere, contrarrestar los trucos sucios, usar el poder para traer a la otra parte de vuelta a la mesa y alcanzar acuerdos que satisfagan las necesidades de ambas partes. Una guía esencial para negociaciones exitosas en el siglo XXI.
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About the author
William Ury
William Ury is an American author, academic, anthropologist, and negotiation expert. He co-founded the Harvard Program on Negotiation. Additionally, he helped found the International Negotiation Network with former President Jimmy Carter. Ury is the co-author of Getting to Yes with Roger Fisher, which set out the method of principled negotiation and established the idea of the best alternative to a negotiated agreement (BATNA) within negotiation theory.
Born in 1953Since 198144 titles published45 writing
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