by Mónica Míguez Pérez · Ideaspropias Editorial · tapa blanda · ISBN 9788498391435
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«Técnicas de Venta» is the sales training manual by Mónica Míguez Pérez, published by Ideaspropias Editorial in paperback (125 pages, in Spanish).
The book is the didactic manual for the module «Técnicas de Venta» of the professional certificate for Retail Sales Assistant. It explains how to identify product characteristics and customer needs, plan the sale, argue the offer, resolve objections and close the sale. Contents based on Royal Decree 1393/1995.
Second edition published in February 2007 within the «Comercio» collection of Ideaspropias Editorial.
Aimed at professionals and future professionals in commerce who wish to expand their knowledge and obtain a recognized qualification.
