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ISBN: 9780029253618
Basado en una investigación exhaustiva en diez naciones líderes en comercio, "The Competitive Advantage of Nations" presenta una teoría revolucionaria sobre la competitividad económica. Michael E. Porter analiza cómo las fuentes tradicionales de prosperidad, como los recursos naturales y la mano de obra, han sido superadas por la productividad y la innovación. El autor introduce conceptos fundamentales como el "diamante" de la competitividad y los "clusters" industriales, que han transformado la forma en que empresas y gobiernos entienden el éxito en los mercados globales. Esta obra esencial examina por qué algunas naciones logran una ventaja competitiva sostenible mientras otras fracasan, integrando políticas públicas, prácticas de gestión y condiciones macroeconómicas. Es una lectura obligatoria para comprender la dinámica de la economía internacional y el desarrollo estratégico de las industrias en el mundo moderno.
Michael Eugene Porter is an American businessman and professor at Harvard Business School. He was one of the founders of the consulting firm The Monitor Group and FSG, a social impact consultancy. He is credited with creating Porter's five forces analysis, a foundational framework in strategic management that remains widely used in both academia and industry. He is generally regarded as the father of the modern strategy field. He is also regarded as one of the world's most influential thinkers on management and competitiveness as well as one of the most influential business strategists. His work has been recognized by governments, non-governmental organizations and universities.
