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The Marketing Casebook
by Lyndon Simkin, Sally Dibb · · tapa blanda · 337 pages
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Pages: 337 pagesAuthor: Lyndon Simkin, Sally DibbPublisher: Publisher to be confirmedFormat: tapa blandaLanguage: engRelease date: 5/10/2000ISBN: ISBN 9781861526243
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Synopsis of The Marketing Casebook
Este libro de casos de marketing presenta una colección de estudios de casos y conceptos diseñados para estudiantes y profesionales del marketing. Cubre una amplia gama de temas dentro del marketing, incluyendo publicidad, promoción, ventas y gestión de marca. Esta segunda edición ofrece análisis profundos y ejemplos prácticos para comprender y aplicar estrategias de marketing efectivas.
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Lyndon Simkin
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