by Paul Gillin · Quill Driver Books, U.S. · tapa dura · ISBN 9781884956652
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«The New Influencers: A Marketer's Guide to the New Social Media» is Paul Gillin's marketing essay, published by Quill Driver Books in hardcover.
Paul Gillin analyzes how blogs, podcasts and other social media disrupt the media and marketing. He identifies who the new influencers are, what motivates them, and how organizations, large or small, can earn their attention; he also outlines strategies for engaging with them in a market where conversation rules.
The work, published in 2007, has 258 pages and is written in English; it includes a foreword by Geoffrey A. Moore.
It is useful for marketing and communication professionals and academics interested in the social impact of digital media.
