by Mauro F. Guillén, Esteban García-Canal · Cambridge University Press · ISBN 9780521516143
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This book analyzes how a new breed of multinational companies is reshaping competition in global industries. Traditionally, multinational firms came from technologically advanced countries, but in recent decades, companies from emerging economies such as Spain, Ireland, South Korea, or Taiwan have emerged as formidable competitors. These companies compensate for the lack of technological or marketing skills with their ability to organize, manage, execute, and network. The book documents this phenomenon, identifies the key capabilities of these new multinationals, and provides a conceptual framework to understand its causes and implications.
Mauro F. Guillén is a Spanish-American sociologist and political economist who is currently the William H. Wurster Professor of Multinational Management at the Wharton School. In March 2021, he was named Dean of the Cambridge Judge Business School, and a Fellow of Queens' College at the University of Cambridge; he returned to Wharton in 2023. Until July 2021, he directed the Penn Lauder Center for International Business Education and Research, and was the Anthony L. Davis Director of the Joseph H. Lauder Institute of Management and International Studies from 2007 to 2019. His book 2030: How Today's Biggest Trends Will Collide and Reshape the Future of Everything was a Wall Street Journal bestseller and a Financial Times Book of the Year.
