Emerging Markets Rule

Synopsis of Emerging Markets Rule

In 'Emerging Markets Rule', Mauro Guillén and Esteban García-Canal analyze the shifting balance of power in the global economy, where emerging markets are rapidly gaining ground. They offer a guide for companies to assess the competitive threat from these markets and develop strategies to maintain their dominance. The book presents seven key axioms for global competitiveness, including strategic execution, adapting to market niches, smart expansion, and constant innovation. This book provides a roadmap for business success in an increasingly competitive and chaotic global market.