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The Offer You Can't Refuse
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Negocios y EconomíaISBN | 9789401470353
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Product details
Pages: 256 pages
Author: Steven Van Belleghem
Publisher: Lannoo Publishers
ISBN: 9789401470353
Format: tapa blanda
Language: en
Release date: 24/11/2020
ISBN: 9789401470353
Synopsis of The Offer You Can't Refuse
En este libro, Steven Van Belleghem explora cómo las empresas pueden mantenerse relevantes para sus clientes en un mundo en constante evolución tecnológica. El autor argumenta que la clave reside en combinar la tecnología con la atención personal y un fuerte compromiso social. Las empresas deben involucrarse más en la vida de sus clientes y abordar problemas sociales como el cambio climático y la salud. Aquellas que ofrezcan un servicio digital excepcional, se conviertan en socios en la vida de sus clientes y aporten soluciones a los grandes problemas sociales, desarrollarán una oferta que no podrán rechazar.
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