by Faith Popcorn · Doubleday · tapa dura · ISBN 9780385400008
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«The Popcorn Report» is Faith Popcorn's essay on the future of business, published by Doubleday in hardcover (226 pages, in English).
Faith Popcorn speculates on three major trends that, according to her analysis, will shape the future of business: cocooning, or the impulse to take refuge at home; concern for surviving in a deteriorating environment; and the resurgence of youth culture. The book examines how to apply these currents to business strategy and everyday life.
Originally published in August 1991, the book carries the subtitle Faith Popcorn on the Future of Your Company, Your World, Your Life.
Aimed at marketing and business strategy professionals interested in consumer behavior and trend forecasting.
Faith Popcorn is a futurist, author, and founder and CEO of the marketing consulting firm BrainReserve. She has written three best selling books:The Popcorn Report (1991), Clicking (1996), and EVEolution (2000).
