by Adrian J. Slywotsky, David J. Morrison · John Wiley & Sons Inc · tapa dura · ISBN 9780471983910
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«The Profit Zone» is the business strategy essay by Adrian J. Slywotzky and David J. Morrison, published by Wiley in hardcover.
Explains why some companies achieve high and sustained profits, and proposes redesigning the business model to anticipate the customer. Analyzes the cases of Coca-Cola, Microsoft and Intel and the lessons of Jack Welch (GE), Nicholas Hayek (Swatch), Roberto Goizueta (Coca-Cola) and Charles Schwab.
Originally published in English in 1998, the book has 352 pages. Subtitle: How Strategic Business Design Will Lead You to Tomorrow's Profits.
Aimed at managers, executives and professionals interested in business strategy and business design.
