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The Successful Marketing Plan
by Roman G. Hiebing, Scott W. Cooper · VGM CAREER BOOKS · tapa blanda · 510 pages
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Pages: 510 pagesAuthor: Roman G. Hiebing, Scott W. CooperPublisher: VGM CAREER BOOKSFormat: tapa blandaLanguage: enRelease date: 11/1/1997ISBN: ISBN 9780844232034
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Synopsis of The Successful Marketing Plan
El libro 'The Successful Marketing Plan' ofrece un proceso paso a paso para desarrollar un plan de marketing efectivo. Detalla la información necesaria para preparar el plan y proporciona un método de 10 pasos que permite escribir un plan que asegura el cumplimiento de los objetivos de ventas. Incluye hojas de trabajo, diagramas de flujo y formatos para facilitar la recopilación y aplicación de la información necesaria para tomar decisiones estratégicas. Al finalizar este libro, el lector tendrá un plan listo para ser implementado, con una guía completa para encontrar los datos necesarios, realizar un análisis de situación preciso, formular problemas y oportunidades, establecer objetivos de ventas realistas, definir mercados objetivo, posicionar productos, preparar estrategias de marketing, y establecer objetivos específicos para las herramientas tácticas del marketing mix.
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